Prof. Mirela Mihić

She was awarded for the Best paper of 2nd ICBME 2016 which was held on 19th February 2016 @ Galle Face Hotel Colombo, Sri Lanka.



Prof. Mirela Mihić 
Department of Marketing, University of Split, Croatia. 

Abstract Title: The influence of selected personal characteristics and brand image on brand proneness and loyalty in the meat processing industry context








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